Liza Howard

Liza Howard

Liza Howard is a long-time is a longtime ultrarunner who lives in San Antonio, Texas. She teaches for NOLS Wilderness Medicine, coaches, directs the non-profit Band of Runners, and drives her kids around in a minivan.

February 2012
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Drink chocolate milk!

LizaLiza

I promised a story about bribery and intrigue, but that’s going to have to wait a day until I vent a bit about Borden Milk Products and Elsie the Cow.  I’d like to start by saying that I think chocolate milk is great.  And that I know nothing about the Borden Milk Products beyond the fact that they make milk products — and employ a cow named Elsie.  Great.  So Asa and I went to the rodeo grounds with some good friends today.  There were large swine, large tractors, and sausages on sticks.   A fine day.  And then we went into the building sponsored by Borden and sat down in some folding chairs to listen to a man describe the milking process to a group of school children.  (Dairy cows are milked 305 days a year.  The other 60 days they are pregnant or birthing. Note to self: Avoid being reincarnated as dairy cow.)

“How many of you kids like milk?”

A few hands.

“And how many of you kids like CHOCOLATE milk?”

Cheers and all the hands.

“Well there is absolutely no difference between the two!  They’re the same thing.  Tell your parents and your teachers!”

So….

Calories: 170 per cup

 

 

Calories: 120 per cup.

Again, I like chocolate milk.  Tasty stuff.

But telling a group of school children that chocolate milk and plain milk are the same, Borden?  (When you’re supposed to be showing us how to wash teats and attach a milking machine).   And making a point to tell San Antonio children to tell their parents and teachers that they can drink chocolate milk instead of milk because they’re the same?  (Obesity rate among San Antonio school students: 30-35%.)

BOOO!  BOOO!! (Princess Bride, anyone?)

Jamie Oliver where are you?!?

PS.  I don’t really have anything to say about Elsie the Cow.  Hard working ungulate.

OK, I feel better.  Time to do some core work.

PPS.  Yes, I’ve read how chocolate milk makes an excellent recovery drink.

Comments 12
  • Tim Smith
    Posted on

    Tim Smith Tim Smith

    Reply Author

    I see a Promised Land sponsorship in your near future.


    • Liza
      Posted on

      Liza Liza

      Reply Author

      Three words: Mooberry Blueberry Milk.


      • Brickett54
        Posted on

        Brickett54 Brickett54

        Reply Author

        Mmmmmmm, Promised Land.


        • Tim Smith
          Posted on

          Tim Smith Tim Smith

          Reply Author

          Promised Land: Endorsed by Chris Russell


  • Sarah J
    Posted on

    Sarah J Sarah J

    Reply Author

    At the WI state fair the govenor has a booth where they sell cups of flavored milk for 25 cents.   My favorite is the root beer, but the banana and cherry vanilla are a close second.


    • Liza
      Posted on

      Liza Liza

      Reply Author

      Root beer milk?  Wow, if they had that down here I’d be much better hydrated.


  • Sarah
    Posted on

    Sarah Sarah

    Reply Author

    Ovaltine all the way. Vitamins on top of the sugar FTW.


  • Domingo
    Posted on

    Domingo Domingo

    Reply Author

    Milk would be better than soda.


  • Jay Danek
    Posted on

    Jay Danek Jay Danek

    Reply Author

    Some of these milk varieties are quite intriguing, maybe I need to venture out to a specialty store to see what I can round up.  Maybe I will have a new nutritional item during Nueces.


  • Greg Luffey
    Posted on

    Greg Luffey Greg Luffey

    Reply Author

    My favorite cow is the Milka cow who makes milk chocolate. http://www.milka.com/
    Thanks for keeping everything real.


  • Noemi Adame Gamel
    Posted on

    Noemi Adame Gamel Noemi Adame Gamel

    Reply Author

    My kids drink an individual carton of Horizon Organic chocolate milk almost very morning before school, out of convenience.  I am not under the delusion that its good for them.  The dairy industry has worked very hard to make parents and children that milk is “healthy” for us.  Shame on Borden and the dairy industry, and if I was stronger-willed, less lazy, and less interested in providing a breakfast that my kids could just grab out of the fridge so I could do a short run and shower before school, I would be a vegan.


    • Liza
      Posted on

      Liza Liza

      Reply Author

      You and me both Noemi!  When I was pregnant and had more time and thoughts in my head, I was really concerned about everything that went into my mouth — in an obnoxious over-the-top kind of way.  My sister, who had two children, would regularly talk me down, “Are you smoking crack?”  No?  Well then things are probably going to be fine.”  That’s my mantra: “Is it crack?”  I also like to remember that I ate peanut butter and fluff sandwiches for 6 years of school lunches.  🙂


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